Meet the Makeup Brand You Need to Know —Fara Homidi Beauty is Now at MECCA Beauty
Meet the Makeup Brand You Need to Know —Fara Homidi Beauty is Now at MECCA Beauty
Tuesday 31st March 2026
Sydney beauty lovers, this one's for you. A brand new makeup launch has just landed at MECCA Broadway Sydney — and trust us, it's worth the visit.
Visionary makeup artist Fara Homidi is bringing her signature collection to MECCA, and we could not be more excited to have it right here at Broadway.
Who is Fara Homidi?
New York-based makeup artist Fara Homidi is renowned for her impeccable technique and minimalist style, garnering worldwide acclaim for her work in top publications including Vogue US and British Vogue, and on coveted runway shows for the likes of Hermès, Chloé, and Miu Miu. In short — she knows her stuff.
After 25 years in the cosmetics industry, this collection is the culmination of her unique approach to clean luxury beauty and deep professional experience with formula and colour theory.
What's the vibe?
Think less is more — but make it luxurious. Guided by a "fewer, better products" philosophy, the collection is designed for effortless, lived-in looks loved by the fashion industry. The range covers eyes, face, lips and brushes — all thoughtfully edited so every piece genuinely earns its place in your kit.
Clean, conscious beauty
All Fara Homidi products are cruelty-free and vegan, formulated with skin-forward ingredients that exceed EU standards on banned substances. The brand also champions sustainability through circular packaging and refillable products, minimising plastic use wherever possible.
And it goes even deeper than that. Fara Homidi has partnered with 1% for the Planet, donating 1% of revenue to the Central Asia Institute to fund education for girls and young women in Afghanistan — a cause deeply personal to Fara, whose own family fled Afghanistan.
Come shop it at Broadway Sydney
Fara Homidi Beauty is available now at MECCA Broadway Sydney. Pop in, swatch to your heart's content, and find your new everyday essentials. 🖤
Explore more at : Mecca Cosmetics and Makeup at Broadway Sydney